0% on purchases and balance transfers for 15 months
Ongoing APR
19.49% – 28.49% variable
Foreign transaction fee
2.7%
Balance transfer fee
$5 or 3%
Late payment fee
Up to $40
Pros
Family households that want 3% at U.S. supermarkets, gas, and online retail with no annual fee — the $0 AF sibling to the Blue Cash Preferred for households that won't hit the preferred card's grocery cap.
Trade-offs
Households spending $5,000+/yr on groceries (the Preferred's 6% catches up to the AF fast) and travelers (2.7% foreign-transaction fee).
The catch
Each 3% category is capped at $6,000/yr separately. Most households never test the cap — but if you do, your effective rate drops to 1% past $6k in any single category.
Closed to new applicants — Citi stopped taking Custom Cash applications on 2026-05-28
Key specs
Annual fee
$0
Intro APR
0% for 18 months on purchases and balance transfers (must complete within 4 months of account opening)
Ongoing APR
17.49% – 27.49% variable
Foreign transaction fee
3%
Balance transfer fee
$5 or 5% of each transfer, whichever is greater
Pros
Closed to new applicants — Citi stopped taking Custom Cash applications on 2026-05-28. Existing cardholders deciding whether to keep it: moderate spenders who concentrate buying in one category each month — groceries, gas, dining, or streaming — and want an automatic 5% without activating anything.
Trade-offs
New applicants — the card isn't open for new applications; Citi now points signups to Citi Double Cash. Among existing cardholders: high-volume spenders in a single category (the 5% is capped at $500 of spend per billing cycle, so $25/month is the ceiling on the bonus) and international travelers — the 3% foreign transaction fee makes it a poor abroad card.
The catch
Citi stopped taking new Custom Cash applications on 2026-05-28; this review is for existing cardholders. The 5% only applies to your single highest eligible category each cycle, up to $500 of spend. Above that cap, or across your other categories, you're earning 1%. It rewards concentrated, moderate spending — not broad or heavy spending.
Citi ThankYou Points builders who want a broad 3X earn across supermarkets, select transit and gas/EV charging, and a se
Key specs
Annual fee
$0
Intro APR
0% intro APR on purchases and balance transfers for 15 months
Ongoing APR
18.49% – 28.49% variable
Foreign transaction fee
3%
Balance transfer fee
3% (min $5) within first 4 months, then 5% (min $5)
Pros
Citi ThankYou Points builders who want a broad 3X earn across supermarkets, select transit and gas/EV charging, and a self-select category (fitness, streaming, entertainment, beauty, or pet stores) plus 2X dining — all at a $0 annual fee. It's the July-2025 successor to the Citi Rewards+.
Trade-offs
International travelers (3% foreign transaction fee) and anyone who wants a simple flat rate — the value depends on your spend landing in the 3X buckets, and the self-select category needs occasional attention.
The catch
The 3X categories are broad but not universal, and the self-select bonus is only useful if you pick the category matching your spend. Outside those buckets it's a 1X card. It also carries a 3% FX fee, so keep it stateside.
Navy Federal members who spend heavily on groceries and dining and want the widest category coverage among Navy Federal'
Key specs
Annual fee
$0
Ongoing APR
14.15% – 18.00% variable
Pros
Navy Federal members who spend heavily on groceries and dining and want the widest category coverage among Navy Federal's low-APR cards — 3 points per $1 at supermarkets, restaurants, transit, and gas stations, 1x elsewhere, at a 14.15%–18.00% variable APR with no annual fee.
Trade-offs
Non-members and anyone who wants flat, no-management cash back — this is a multi-category points card, and American Express acceptance is occasionally narrower than Visa or Mastercard at some merchants.
The catch
The 3x across four everyday categories is genuinely broad, but points require active redemption and the 14.15% APR floor matches the cashRewards card rather than beating the Platinum's 10.24%. Best when your grocery and dining spend is heavy enough to out-earn a lower-rate no-rewards card.
0% on purchases and balance transfers for 12 months
Ongoing APR
19.49% – 28.49% variable
Foreign transaction fee
2.7%
Balance transfer fee
$5 or 3%
Late payment fee
Up to $40
Pros
Family households that spend $3,000+ a year at U.S. supermarkets and $1,200+ on streaming. The 6% on groceries (up to $6,000/yr) and 6% on streaming is industry-best cashback if you actually use both.
Trade-offs
Low-grocery households (the $95 AF doesn't pencil out under ~$1,600/yr in supermarket spend) and anyone with a Costco-heavy grocery routine — Costco doesn't count as a supermarket.
The catch
The 6% grocery is capped at $6,000 of spend per calendar year, then drops to 1%. A family that hits the cap by August is earning $360 at 6% + 1% on everything after — track the cap or set up a backup grocery card for Q4.
Frequent travelers who route bookings through Citi's travel portal (cititravel
Key specs
Annual fee
$95
Ongoing APR
20.24% – 28.24% variable
Foreign transaction fee
None
Balance transfer fee
$5 or 5%, whichever is greater
Late payment fee
Up to $41
Pros
Frequent travelers who route bookings through Citi's travel portal (cititravel.com) for the 10x rate, and who spend heavily across the broad 3x buckets — restaurants, supermarkets, gas/EV charging, air travel, and hotels booked directly. ThankYou Points transfer to airline and hotel partners.
Trade-offs
Anyone unwilling to book through cititravel.com to unlock the 10x tier, and lighter spenders who'd earn a similar 3x/1x structure on the no-fee Citi Strata without paying the $95 AF.
The catch
The headline 10x rate is portal-locked — book a hotel directly with the property, which most loyalty members do to protect elite status and price guarantees, and you drop to 3x. The $100 annual hotel credit needs a $500+ portal stay to trigger, another portal-lock most cardholders won't clear.
Occasional Hilton guests who want complimentary Silver status and category earning (7x Hilton, 5x U
Key specs
Annual fee
$0
Ongoing APR
19.49% – 28.49% variable (Pay Over Time)
Foreign transaction fee
None
Late payment fee
Up to $40
Pros
Occasional Hilton guests who want complimentary Silver status and category earning (7x Hilton, 5x U.S. restaurants/supermarkets/gas) without paying an annual fee — the free entry point into the Hilton Honors ecosystem.
Trade-offs
Frequent Hilton guests (8+ nights/yr) who'd clear more value from the Surpass's Gold status and free-night certificate, and travelers who'd rather hold a general-purpose flat-rate or transfer-partner card.
The catch
Silver status is the weakest tier in Hilton's program — a 20% points bonus and a free fifth night on four-night award stays, not room upgrades or lounge access. Don't confuse 'complimentary status' with meaningful elite perks; it's a modest floor, not a ceiling.
Drivers who don't shop a warehouse club and want the highest consistent gas reward available on a no-annual-fee card — 5
Key specs
Annual fee
$0
Intro APR
0% intro APR for 12 months on balance transfers made within the first 60 days (not offered on purchases)
Ongoing APR
17.99% variable
Foreign transaction fee
None
Balance transfer fee
3%
Pros
Drivers who don't shop a warehouse club and want the highest consistent gas reward available on a no-annual-fee card — 5 points per $1 at any gas station, plus 3 points per $1 at supermarkets. PenFed membership is open to everyone; you just join at penfed.org before applying.
Trade-offs
People whose spend is mostly outside gas and groceries — the base rate is only 1 point per $1 — and anyone who won't engage with the rewards portal to redeem points well.
The catch
5x on gas at any station (not just a specific brand) is the standout, but points are worth the most through PenFed's travel/gift-card redemptions, and the low 1x base rate means this is a category card, not an everyday earner. The card also carries no 0% intro APR — its 12-month 0% offer applies to balance transfers only, not new purchases.
